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New Customer Guide for Imprinted Promotional Products

Ordering Promotional Products
Initial Customer Setup
Artwork for Promotional Products


Order your imprinted promotional products the way you want to.

There are several ways to order promotional products from Priceless Imprinters:

  • Call 1-888-LESS-321 (1-888-537-7321)
  • Order online from any product page
  • Request a personalized quote from any product page
  • Order using our live web chat or email our sales department
  • Request sample promotional products or get product ideas

Initial Customer Setup

Once you have placed an order for promotional products, your very own Priceless Imprinters account specialist will contact you to verify the information by phone. Your account specialist will fax or email you a 3 page personalized quote for your custom project that includes a shipping estimate.


Some products have a one-time setup fee that is paid to the product manufacturer, factory or printer. Customers who order the same products with the same logos each year do not pay a setup if ordered within the factory's specified timeframe.


Once the quote is signed and returned to your account specialist our professional design team will go to work creating a detailed proof using the artwork provided. This service is provided free of charge and you will receive virtual proofs until you are satisfied with the designer's work. Once the final proof is signed and returned, your order will be sent to production!


About Art and Logos for Imprinted Promotional Products.

Most artwork for promotional products requires a high resolution (300 dots per inch at the printing size) image (.jpg, tif, gif, bmp, png), or a vector (.ai, .eps, .svg, .cdr) file. Vector files are the original files created for illustrations and graphic files, and are preferable to regular image files except when printing photographs. Often your marketing, design, or IT departments may have these, or the original designer. If these cannot be provided, a reasonable amount of redrawing and conversion will be provided by our art department. Complex redrawing or conversion may incur additional charges. Different printing processes have different requirements for artwork. Read more about Art Preparation.

Spot Printing Processes

These processes utilize techniques similar to stamp pads and stencils. Opaque inks are premixed to whatever colors you specify from a list of factory or industry standard(Pantone Matching System or PMS) colors, and are either stamped or stenciled ("screened") onto whatever product you have chosen. These colors are flat, and generally cannot reproduce gradients (blending from one color to another), without the use of special screens which only allow a certain percentage of the ink onto the product in a special dot pattern that gives the illusion of shading. Spot printing is generally more economical for single color imprints than digital printing. Spot printing has minimums that must be adhered to, or else small details may fill in.

Preferred file formats:

Vector image with fonts outlined or converted to curves. Vector images include .eps, .ai, and .cdr files.  Most artwork is generated in such a program prior to output for use.

Black and white 300 dp raster image of desired artwork.  Raster images include jpg, tif, bmp, gif, and png.  Images must be 300 dpi at the desired printing size.  Images that are stretched from smaller images are not acceptable.  Multi color images require a raster file for each desired spot color, as each color is run separately.  Image should be clean and crisp and contain no gradients or halftones(percentages of chosen spot colors), unless the factory can support such printing.

Digital (4 Color Process) Printing Processes

In digital printing, a mixture of 4 non-opaque inks are combined to create a wide spectrum of colors on your chosen product.  This is very similar to how home printers print images.  4CP printing can reproduce gradients, photographs, and complex illustrations well, but cannot be printed onto dark materials without a layer (or "hit) of a white spot color, as described above.  Certain items are more conducive to digital printing, such as paper and flat, porous surfaces.  It may be impossible to print 4CP onto some surfaces, regardless of treatment.  4CP printing is generally more forgiving than spot in terms of small detail.


View the Pantone (PMS) color chart

Preferred file formats:

CMYK Vector or CMYK Raster File at 300 dpi at the printing size.  Raster images that are stretched from smaller images are not acceptable.

Heat, Cutting, Moulding Processes

Processes such as laser cutting, foil stamping, embossing, debossing, and edible moulding generally require much wider margins in terms of spacing, line weight, and font size.  A combination of fragile materials and the reality of the processes themselves makes it neccesary to use larger and more solid shapes.

Preferred file formats:
Black and White 300dpi raster image or vector file.  It may be necessary to thicken lines and shapes to facilitate printing.

Digital File Types Explained

Raster Images (.jpg, .tif, .bmp, .png, .gif)

Raster images are generally what people encounter in their day to day lives.  They can range from high resolution photos taken from a digital camera, to low resolution images found on the web.  To use a raster image without the need for redrawing, we need a high resolution (300dpi) image at the printing size.  DPI is a measure of the number of tiny squares, or "pixels", there are per inch in a digital image.  The more squares, the higher the quality.  Given this fact, most web images are unsuitable for printing on all but the smallest of items.  Additionally, the file can never become larger or higher resolution than its original image, it can only be downsized.

Vector Images (.ai, .cdr, .svg, .eps)

Vector images are illustration files, and generally what designers or artists create as source files.  Vector images are resolution independent, which means that they can be sized to immense sizes without any loss in quality.  This makes them ideal to make raster images from, as you can output any size and any resolution from a vector file, as opposed to a raster file.  This ability would seem to make raster files obsolete, except for the fact that vector files are illustrative in nature, meaning that you could never have a photograph that is a vector file. Despite this drawback, vector files are far more preferable to raster images for things like logos and illustrations.  Fonts in vector files must be turned from typable text into static shapes.  This is called converting to outlines or curves.

Adobe Layout Files (.pdf, .psd, ai, .indd)

Most Adobe products have the ability to be used as a layout program.  Adobe InDesign is specifically designed for this.  However, it is not uncommon for other programs to be used in this capacity.  Adobe Photoshop is mainly used for raster images, but its layout file, .psd, can contain vector information.  Likewise, raster images can be placed into an .ai file made by Illustrator.  These still must follow all of the same rules of resolution and quality they would otherwise.  To further complicate matters, Adobe files can "link" with other files, displaying them as part of a design, but not actually making them part of the same document.  Any file utilizing links MUST include ALL linked files, or it will not display correctly.  InDesign has an automatic feature to "package" all related files.  PDF files are layout files that have been packaged for the internet, or for printing.  Like the other files, they can include vector and raster images.

Microsoft Office (.doc, .ppt, .xls, pub, etc...)

Microsoft files are, generally speaking, not adequate for professional printing.  They can give us a general idea of what you want something to look like, but their handling of fonts and images make them a poor choice for output.  Regardless of how they are provided, they always require tweaking, redrawing, or font matching.  Publisher files are slightly more forgiving, but still require conversion on our part.  Given the degree MS files can vary between computers, a faxed copy should be printed and faxed with any order, so we know how it is supposed to look.

Internet files (.html, .vcf, .eml)

Files used in internet and email programs can provide little more than information for content.  Web page files, or .html files, that are taken from the web lose much of their layout and content by saving them to your hard drive, and cannot be used reliably.  If you wish us to use web content, provide us with a web address and all appropriate login information.  As stated before, images taken from the web are generally inadequate for printing.  Images found on sites such as google may also carry legal restrictions that may not be evident to the viewer.

Things to consider

If you do not have a file in the preferred format, don't worry, our art department can convert many different file formats, and has the ability to redraw artwork.  Extensive redrawing, conversion, or manipulation may incur additional art charges.

If you just want to provide all of the content you have, we will lay out your art to best fit your chosen item.  We have clipart if you do not have adequate images, and will provide options for fonts and layout as needed.

Every factory is different, some of the statements above may vary from factory to factory, based on preproduction and production capabilities.

If you are unsure where to obtain a vector file, check with whoever designed your logo/imprint. Often raster files are generated from a vector original. If you have a website with Flash or PDFs on it, provide us with the address and we will search it.  These files may contain vector information we can use.

Most web images are of too low a resolution to use in printing. While we can work with most art, many formats are not reliable as layout files, and can produce unexpected results when loaded into our system. Artwork may need to be altered for item layout for factory compliance.

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